Branding presents itself to us in different forms. Some think branding comes only in the form of making logos, coming up with campaigns, slogans and so on. While these are the ways in which branding manifests itself to us,  a couple of branches Read More

Speaking from a Kenyan point of view, many are still blind to the concept of branding and how important it is in setting the pace of any enterprise. I will give an analogy: Two men go fishing. One has a Read More